Our services
"Our proven process translates your vision, expertise, and target audience triggers into a clear brand position aligned with the right marketing levers. We will create smart strategies that will help you reach your goals — the right design, messaging, and marketing await you."
Stephanie Hofhenke, Founder of STRING Marketing
Our Start-to-Finish Approach Means Better Results for Your Practice.
At STRING, we start each project with strategy because it provides a sound footing for every other decision. Before we write a single word or put even one pixel in place, we build your brand.
When you start with the end in mind, growth happens steadily and predictably. You’ll stand out from the competition and seem more relevant to your clients. And those clients will stay with you longer — and turn into your best source of referrals.
How it works
Discovery - business growth approach
Our process begins with exploring all aspects of your business, including your product and service offerings and any specialties you may have. (We have deep experience understanding and working with a wide variety of practice specialties, from functional and integrative medicine to intuitive eating and everything in between.)
We’ll also dive deep into your ideal clients, your place in the industry, your competitors and their strategy, and more.
Brand Roadmap - positioning and naming
Next we’ll evaluate everything you’ve shared and filter it all through our industry and consumer knowledge. The result? A well-articulated brand and identity that will set you apart from the competition.
We’ll help you determine your vision and mission, your brand archetype, your unique value proposition, and the kinds of key messages you should be repeating to clients. We’ll even make naming and tagline recommendations!
Creative Clarity - visuals and writing
Once you have a firm strategic and tactical foundation on which you can grow, we’ll shift our focus to expressing the choices we’ve made together with graphic design and marketing content. As your most important marketing asset, your website will play a big role here, although you may also ask for help with printed design.
We’ll ensure everything we do helps you stand out in your industry, connect purposefully with potential clients, and position your practice for success.
Marketing Magnets - attract and engage
Many practitioners think they dislike marketing. Others feel confused or frustrated because they “just don’t know where to start.” Fortunately, marketing can feel good and natural — and taking advantage of those right-fit opportunities is the easiest way to help more people.
At STRING, marketing is where we shine. Our proprietary process helps us transform your expertise and industry experience into actionable tactics that reliably drive your practice success.
Conversion - from shoppers to clients
Once your marketing brings people to your site, what do you do next? We specialize in building lead-generation funnels that convert visitors into fans and then fans into clients—and fast.
We create lead magnets, landing pages, email series, and more. If you can think of a way to add to your mailing list, we’ve probably implemented it ten times over for clients. (Maybe even a few you haven’t thought of, too!)
Technology - integration and automation
Practitioners often glaze over when they think of technology. Unfortunately, this can lead many to neglect the important infrastructure that keeps their practice running in the background.
Technology is important because it powers your website and marketing — and when that tech breaks, you’re in trouble. (Unless, of course, you’ve got STRING in your corner.) But technology can also transform your practice, enabling a level of effectiveness and efficiency you never dreamed of. Ask us how.
How it works
Discovery
Business Growth Approach
Our process begins with exploring all aspects of your business, including your product and service offerings and any specialties you may have. (We have deep experience understanding and working with a wide variety of practice specialties, from functional and integrative medicine to intuitive eating and everything in between.)
We’ll also dive deep into your ideal clients, your place in the industry, your competitors and their strategy, and more.
Brand Roadmap
Positioning and Naming
Next we’ll evaluate everything you’ve shared and filter it all through our industry and consumer knowledge. The result? A well-articulated brand and identity that will set you apart from the competition.
We’ll help you determine your vision and mission, your brand archetype, your unique value proposition, and the kinds of key messages you should be repeating to clients. We’ll even make naming and tagline recommendations!
Creative Clarity
Visuals and Writing
Once you have a firm strategic and tactical foundation on which you can grow, we’ll shift our focus to expressing the choices we’ve made together with graphic design and marketing content. As your most important marketing asset, your website will play a big role here, although you may also ask for help with printed design.
We’ll ensure everything we do helps you stand out in your industry, connect purposefully with potential clients, and position your practice for success.
Marketing Magnets
Attract and Engage
Many practitioners think they dislike marketing. Others feel confused or frustrated because they “just don’t know where to start.” Fortunately, marketing can feel good and natural — and taking advantage of those right-fit opportunities is the easiest way to help more people.
At STRING, marketing is where we shine. Our proprietary process helps us transform your expertise and industry experience into actionable tactics that reliably drive your practice success.
Conversion
From Shoppers to Clients
Once your marketing brings people to your site, what do you do next? We specialize in building lead-generation funnels that convert visitors into fans and then fans into clients—and fast.
We create lead magnets, landing pages, email series, and more. If you can think of a way to add to your mailing list, we’ve probably implemented it ten times over for clients. (Maybe even a few you haven’t thought of, too!)
Technology
Integration and Automation
Practitioners often glaze over when they think of technology. Unfortunately, this can lead many to neglect the important infrastructure that keeps their practice running in the background.
Technology is important because it powers your website and marketing — and when that tech breaks, you’re in trouble. (Unless, of course, you’ve got STRING in your corner.) But technology can also transform your practice, enabling a level of effectiveness and efficiency you never dreamed of. Ask us how.
Why it works
Consumers have needs, and we help you identify and connect with them.
Consumer-centric language is the key to making sales. As buyers, we all love to hear how a product or service will help us.
But it’s not enough to use logic to try to rationally compel someone to sign with you. To successfully sell, you need to connect emotionally.
Unfortunately many practitioners focus on the features of what they offer — 50-minute sessions, supplement protocols, and so on — and not the emotional and aspirational benefits that really sell people on services.
Speaking to higher-level needs will help you build trust with your clients and buyers. And when they trust you, they’ll be much more likely to take your recommendations and act on them.
Why STRING?
Having the right people who are passionate about your practice makes all the difference — growth happens more easily and business runs more efficiently. Most of all, working becomes FUN again!
100% Health Focused
Private Practice
Influencers
Authors/Speakers
And everything in between
Right Priorities
Personalized solutions
Grow your business
Save you time
Support your bottom line
We Are Geeks
Marketing + Digital
Creative + Storytelling
Automation
Security + Technology
Ready to elevate your practice?
Solve the marketing puzzle for your practice
Does this sound familiar?
“I know I could get more of the right clients… If I just knew where to put my marketing money.”
At STRING Marketing, we hear it from our clients all the time.
That’s why we created our free Practitioner's Growth Playbook.
When you’re done reading, you’ll understand the ins and outs of practice marketing — and you’ll know exactly what to do next.