Helping Nutrition Entrepreneurs Succeed, One Practice at a Time

At STRING Marketing, we simplify marketing so you can focus on what you do best—caring for your clients.

Marketing shouldn’t be holding you back.

We understand the challenges of running a private practice:

Juggling client care, administrative work, and business growth.

Feeling overwhelmed by tech and marketing.

Needing guidance & reliable tools to save time and grow confidently.

We’re Here to Help You Thrive

At STRING Marketing, we’ve worked with hundreds of private practitioners like you to create solutions that work for their unique businesses. Whether you’re just starting out or scaling up, our combination of tools, expert support, and hands-on services provides everything you need to grow confidently.

Why Practitioners Choose STRING Marketing

We know nutrition practices inside & out.

From DIY to full execution, we meet you where you are.

Tools and guidance to help you succeed long-term.

STRINGConnect combines essential tools with tailored support.

Real People. Real Expertise.

Our team of experts is dedicated to your success. From strategy to execution, we’re here to make marketing simpler, faster, and more effective for your practice.

Stephanie Hofhenke

Founder, Marketing and Growth Strategist

I founded STRING Marketing in 2010 to build on my passion for helping private practitioners impact the lives of patients and consumers across North America.

I’ve come to develop a deep knowledge of the unique challenges practitioners face — and as a result, I’ve built a remarkably effective toolkit that helps you take those challenges on.

At STRING we are a people-above-profits culture. We put your best interest first and strive to be your go-to team for business growth.

Makayla Duro

Senior Designer & Project Manager

I’m a passionate visual storyteller with over 7 years of experience in the design and marketing space. I love creating vibrant, joyful, visual systems that bring your brand vision to new heights. I believe every project, whether it’s a simple logo, a website, or an ad campaign, has its own unique story to tell.

I’m always excited to explore the possibilities! With my creative eye and design expertise, I’m here to help bring your vision to life.

Jaci Pierce

Technical Projects & Support Manager

I’ve worked in digital technology for over 20 years, specializing in content creation, website development, and technical support. I was there before websites even had pictures, but I stuck around because I had a hunch things might get better.

I’m a copywriter and editor with a Master’s in Journalism—and I love stepping into the practitioner’s world to create content that channels your authentic voice, engages readers, and get results.

Alyzah Maturan

Project Coordinator & Customer Support

I love to give you the highest customer experience and make sure everything is done according to your expectations. If you need website and marketing services, chances are you’ll be working with me. I create posts, pages, and emails; modify websites; brand your digital courses and more. I also respond to your support requests, maintain records, create reports and financial statements, and respond to all your questions in a timely and efficient manner.

I can’t wait to work with you!

You may wonder where the name STRING comes from.

Here's Stephanie's story...

When I was five years old, we visited my grandparents in Brooking, South Dakota, for Easter. The entire family was there. Aunts, uncles, cousins…everyone. This should have been a joyful gathering. But for some reason I wasn’t too happy. So I decided to go out to the driveway and kick down the ice. Do you remember doing that? The spring snow was melting and it created rivers under the ice cover in the gutters. I LOVED kicking ice, breaking it down, making it go away. A great stress reliever!

My grandfather, Gene, saw me pouting outside and came out to check on me. To cheer me up, he took me for a walk. And during our walk, we made up an amazing story about a magic string. He told me to imagine that the magic string I held in my small hands was pulling a large, umbrella-covered circus behind us. With his prompting questions, I started to describe what the circus sounded like. How large the elephants were. The size of the clown’s shoes. What the wet hay smelled like. The smiles on the children’s faces. How the cotton candy tasted.

It was as if imagination exploded in my brain. This was even better than kicking down the ice!
Grandpa told me that this string was the connector to a world of creativity. The string was small, but I could always carry it with me. It was my imagination. I could think of an adventure in my mind, and I could go there! I could create an idea in my little head, and it could become something!

Creativity and imagination are no longer tied to just a magical circus. These are skills I have developed that influence my work with my clients. This string is now building websites. Marketing materials. Creative pieces. It’s still working its magic.

So…what better name for the number one outlet for my imagination and creativity? String Marketing. Grab ahold!