Helping Nutrition Entrepreneurs Succeed, One Practice at a Time

At STRING Marketing, we simplify marketing so you can focus on what you do best, caring for your clients.

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Marketing shouldn’t be holding you back.

We understand the challenges of running a private practice:
Juggling client care, administrative work, and business growth.
Feeling overwhelmed by tech and marketing.
Needing guidance & reliable tools to save time and grow confidently.
We’re Here to Help You Thrive

At STRING Marketing, we’ve worked with hundreds of private practitioners like you to create solutions that work for their unique businesses. Whether you’re just starting out or scaling up, our combination of tools, expert support, and hands-on services provides everything you need to grow confidently.

Why Practitioners Choose STRING Marketing

We know nutrition practices inside & out.

From DIY to full execution, we meet you where you are.

Tools and guidance to help you succeed long-term.

STRINGConnect combines essential tools with tailored support.

Real People. Real Expertise.

Our team of experts is dedicated to your success. From strategy to execution, we’re here to make marketing simpler, faster, and more effective for your practice.

Stephanie Hofhenke

Founder, Technology and Growth Strategist

I founded STRING Marketing in 2010 to build on my passion for helping private practitioners impact the lives of patients and consumers across North America.

I’ve come to develop a deep knowledge of the unique challenges practitioners face, and as a result, I’ve built a remarkably effective toolkit that helps you take those challenges on.

At STRING we are a people-above-profits culture. We put your best interest first and strive to be your go-to team for business growth.

Outside of work, I enjoy gardening, riding my Harley motorcycle, spending time with my husband of 30 years and two grown children and I’m also a proud puppy mom to two dogs.

Maria Dimakos

Marketing Strategist & Content Writer

With 16 years of marketing experience, including time at Whole Foods Market and in the fast-paced world of healthcare tech, Maria has a deep passion for helping clients communicate their unique genius. She excels at taking big, sometimes ambiguous concepts and transforming them into engaging brand stories that connect and convert, always guided by strategy as the north star.

Maria is an expert at excavating a brand’s true essence. Her background as a trained psychotherapist is her secret weapon, giving her the unique ability to ask the questions that get to the heart of your story. Once she has found that golden thread, she weaves it through everything you do, from your website content and opt-ins to your social media. This creates a cohesive and powerful brand narrative that is authentic, compelling, and deeply resonant with your audience.

A true health and wellness lover, Maria is passionate about bringing more well-being into people’s lives through her work. She is also a guide in the new world of AI, helping clients navigate how to use these powerful tools authentically and effectively. When she’s not crafting compelling brand stories, you can find her on a meditation retreat, with the jungles of Costa Rica being one of her favorite places to recharge and reconnect.

Meaghan Lamm

Systems Architect & Project Manager

Meaghan is the master of bringing order to chaos. She has a unique ability to see all the moving parts of a project, organize them, and create a clear path forward for our team and our clients.

Her superpowers lie in her strong intuition and her ability to see both the big picture and the smallest details. She has a knack for understanding what clients need, even when they can’t quite articulate it themselves. This enables her to ask the right questions and identify solutions that work for everyone.

Outside of work, Meaghan is a passionate writer and storyteller. She loves getting lost in the creative process of writing a book and bringing her characters to life. This fascination with storytelling and understanding what makes people tick is not just a hobby. It’s a core part of who she is and it shines through in her work at STRING.

Cher Tuz

Support Desk Manager

Cher brings a steady, grounded presence and decades of hands-on experience to our team. With 18 years of managing a medical clinic, she understands what it takes to run complex, people-centered operations smoothly. Her background, which spans from business management to Certified Integrative Nutrition Health Coach, gives her a unique gift for understanding and supporting our clients.

Outside of work, Cher is a devoted car enthusiast with a love for muscle cars, fast cars, and loud trucks. 

Handoko Prasetyo

Lead Developer

The mastermind who builds and maintains the websites and systems that power your practice. He is passionate about creating websites that are not only functional but also beautiful and responsive.

Handoko’s journey into the world of tech started with video games, and he brings that same sense of fun and curiosity to his work. He loves the challenge of turning a design into a fully functional website that people can interact with. When he is not working, you can find him spending time with his three daughters or exploring the latest technology.

Tika Sukra

Automation & Support Admin

Tika is passionate about solving problems and helping clients get the most out of our powerful platform. She loves digging into the details of automations and finding creative solutions to make your life easier.

Tika’s favorite part of her job is helping clients who are not tech-savvy to understand and leverage the power of automation. She finds it incredibly rewarding to see the lightbulb go on when a client realizes what is possible with STRING Connect. When she is not working, Tika loves to travel, go to concerts, and explore the beauty of her home country, Indonesia.

You may wonder where the name STRING comes from.

Here's Stephanie's story...

When I was five years old, we visited my grandparents in Brooking, South Dakota, for Easter. The entire family was there.  Aunts, uncles, cousins…everyone. This should have been a joyful gathering. But for some reason I wasn’t too happy. So I decided to go out to the driveway and kick down the ice. Do you remember doing that? The spring snow was melting and it created rivers under the ice cover in the gutters. I LOVED kicking ice, breaking it down, making it go away. A great stress reliever!

My grandfather, Gene, saw me pouting outside and came out to check on me. To cheer me up, he took me for a walk. And during our walk, we made up an amazing story about a magic string. He told me to imagine that the magic string I held in my small hands was pulling a large, umbrella-covered circus behind us. With his prompting questions, I started to describe what the circus sounded like. How large the elephants were. The size of the clown’s shoes. What the wet hay smelled like. The smiles on the children’s faces. How the cotton candy tasted.

It was as if imagination exploded in my brain. This was even better than kicking down the ice!
Grandpa told me that this string was the connector to a world of creativity. The string was small, but I could always carry it with me. It was my imagination. I could think of an adventure in my mind, and I could go there! I could create an idea in my little head, and it could become something!

Creativity and imagination are no longer tied to just a magical circus. These are skills I have developed that influence my work with my clients. This string is now building websites. Marketing materials. Creative pieces. It’s still working its magic.

So…what better name for the number one outlet for my imagination and creativity? String Marketing. Grab ahold!

Simplify Your Tech. Save Time.

Your Ultimate Resource
for Navigating Marketing Tools

The Tech Toolkit for Nutrition Professionals - A guide to help you simplify, automate and banish tech overwhelm, from Stephanie Hofhenke and String Marketing

Download this free guide to discover the tools and platforms nutrition entrepreneurs need to streamline marketing, save time, and grow their practice.

Get the free marketing tech guide for nutrition entrepreneurs!