Alicia Galvin
MEd RD LD IFNCP
The Functional GI Dietitian
Alicia Galvin is a functional dietitian who focuses on gut health and hormones, specializing in Small Intestinal Bacterial Overgrowth (SIBO).
Alicia came to us with an existing reputation as an expert. Her prominence had created opportunities to mentor and consult her colleagues and influence her industry. Still, she struggled to leverage her unique ability to help frustrated individuals with complex cases that everyone else had given up on.
Harnessing this as a business opportunity required a strategic rebranding and marketing plan.
“I needed my website to work harder for me. Now I don't have to do any marketing. My ideal clients are finding me, and they understand what I do. I've been able to reach my goals because my website and brand is working for me.”
Challenge
Alicia's existing website positioned her as a generalist rather than highlighting her deep expertise. Her ideal clients couldn’t see themselves in the solution she offered. Further, she didn’t enjoy blogging, so her site lacked SEO visibility.
Approach
STRING set about positioning Alicia as a thought leader, transitioning her from selling a product to a promise. We implemented unique SEO strategies to help her site in Google, and worked with her to feed her prospects' need for empathetic content.
Services
- Elevate Brand Package
- Brand Strategy + Story
- Visual + Verbal Identity
- Website Design + Development
- Lead-generating Funnel
- Hosting + Ongoing Support
Before
After
